Creative Briefs

This page features all of my creative brief work for ADPR 221. These assignments outline specific strategy, audience, and messaging behind the final work. These briefs were the foundation for the projects like the Bug Bungalow, Visit Nebraska, and many others. They guide the design, the copy, and decisions to ensure that they are on brand and focus on everything towards the selected target audience. I focused on creating strategies that shaped a more open creative direction but also demonstrated my ability to connect them back to businesses goals.